Even for the seasoned creative, spelling is hard.
For an unexpected partnership between Jimmy Dean and Scripps National Spelling Bee, we activated in a fun way—with billboards in the Washington, D.C., area that feature intentional misspellings. Then we gamified it, rewarding those who correctly identify the mistakes with the chance to win free breakfast and a donation to support child literacy.
Communication Arts Advertising Annual, Honoree
AdAge Feature, Top 5 Of The Week